Most financial firms have bought the AI tools. Very few have made their marketing perform any better for it.

Kamal Vaswani & Co. is my consulting practice. It exists to close the gap between AI ambition and marketing results in regulated finance — where compliance, trust, and distribution all must hold at once.

It's an extension of the IP I've built over two decades of working with BFSI and written into AI for Asset Managers: the TRUST-AI™ Communication Architecture and a proprietary library of AMC-ready prompts and playbooks. You're not buying generic AI advice. You're buying a tested system for making marketing faster, sharper, and still defensible.

Who I work with

Asset management companies, wealth and insurance firms, banks, and fintechs — and the marketing, distribution, and leadership teams inside them.

How we work together

Advisory — Ongoing counsel for CMOs and marketing leaders building an AI-first function in a regulated environment.

Diagnostic — A structured review of your marketing, content, and distribution engine against the TRUST-AI™ framework, with a clear set of priorities to act on.

Workshops & masterclasses — Hands-on sessions that build AI capability across your team. Frameworks you can use the following Monday.

Speaking — Keynotes and panels for your conference, offsite, or industry forum. (See Speaking & Expertise.)

The framework behind the work

Every engagement runs on TRUST-AI™ — Transparency, Relevance, Unity, Speed, Tone Discipline, AI Acceleration, Integrity Governance.

→ Explore the TRUST-AI™ framework

"AI doesn't replace marketers — it multiplies them. My job is to make sure it multiplies the right things."