Why I Wrote 'AI for Asset Managers'

Every book has an origin story. Mine began with a simple observation: the asset management industry was talking about AI, but very few people were actually showing marketing teams how to use it.

I spent two decades on the frontlines of financial services marketing — from fund launches and brand strategy to digital campaigns and investor communication. When AI tools began to mature, I saw an enormous opportunity and an equally enormous gap.

The opportunity: AI could genuinely multiply the output and impact of every marketing professional in asset management.

The gap: There was no practical, industry-specific guide that showed marketers how to actually do it.

That's why I wrote AI for Asset Managers. It's not theory. It's the distilled experience of two decades of doing the work, now powered by AI.

The book delivers frameworks, language, and tools to: - Double your marketing output - Sharpen your investor narratives - Build a brand that competes at the highest level

If you believe — as I do — that AI doesn't replace marketers but multiplies them, this book will show you exactly how.